Mapp Intelligence: Improved Data Quality for Anonymized Tracking
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    Mapp Intelligence: Improved Data Quality for Anonymized Tracking

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    Article summary

    17 Nov 2023 You can now enable a temporary session ID, allowing for better data quality when using Anonymous Tracking!

    Key Benefits

    Anonymized tracking (also known as cookieless tracking) lets you collect information about your page's visits without user-identifiable data. Because you always want to respect your visitor's privacy, and some data is better than nothing! The temporary session ID is only used to prevent session breaks, not stored to re-identify users on return to the website or app after the session has ended.

    How does it work?

    You can set this new method (setTemporarySessionId) with any of our tracking libraries after you have updated to the latest version. Please see the relevant documentation:

    Mobile

    Android Anonymous Tracking

    iOS Anonymous Tracking

    Flutter (see Anonymous Tracking)

    Pixel

    Smart Pixel

    Pixel V5

    Pixel Version 4 (Outdated)

    Single Page Applications

    Angular

    React

    Vue

    Server (see the section Session)

    Java

    PHP

    Node.js

    Availability

    This feature went live on November 17th.

    Related Topics

    What is Anonymized (aka Cookieless) Tracking?


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