11 May 2021 As mentioned in our previous release, our new updates will make more descriptive Device, Browser, and Platform data available in Mapp Intelligence!
Key Benefits
We now provide more in-depth information on the devices, browsers, and platforms your visitors use! This information can be used to help you analyze them in more granular detail, including separate fields for the major and minor versions of their browsers.
These updates are available not only in our Reports, but also in Raw Data Exports and Data Streams.
How does it work?
You can add all of our new dimensions to your analyses. One of the main advantages of these new dimensions is the new level of granularity offered, meaning that you can distinguish from a visit from a Safari visit from an iPad and one from an iPhone, as well as the exact version of Safari being used. The newly separated dimensions mean you can also filter more precisely, such as looking for a particular minor version or grouping together a number of major versions.
Overview of new dimensions
This overview includes the names of the new dimensions, example values. We have also added the fields to getFullVisitors in Raw Data Exports, as well as to the Device (new). Browser, Operating System, and Platform tables in Data Streams.
Name of dimension | Example | Field in Data Streams / Raw Data Export | |
|---|---|---|---|
Browser | Browser Name | Safari (see note below) | BROWSER_NAME |
Browser Vendor | Apple | BROWSER_VENDOR | |
Browser Version | 12.0.1 | BROWSER_VERSION | |
Browser Version (major) | 12 | BROWSER_MAJOR_VERSION | |
Browser Version (minor) | 0 | BROWSER_MINOR_VERSION | |
Operating System | Operating System Name | iOS | OS_NAME |
Operating System Vendor | Apple | OS_VENDOR | |
Operating System Version | 8.1 | OS_VERSION | |
Operating System Version (major) | 8 | OS_MAJOR_VERSION | |
Operating System Version (minor) | 1 | OS_MINOR_VERSION | |
Device | Devices | Apple iPhone | DEVICE |
Device Name | iPhone 12 | DEVICE_NAME | |
Device Vendor | Apple | DEVICE_VENDOR | |
Device Family | iPhone | DEVICE_FAMILY | |
Device Model | 12 | DEVICE_MODEL | |
Device Class | Smartphone | DEVICE_CLASS |
Note: You can now distinguish between Safari and other browser visits from desktop and mobile using the dimension "Browser Name". This is not supported by all browsers.
Any fields not listed above will not be affected by these changes. If you are having trouble with your reports, please contact your Account or Customer Success Manager.
Availability
This feature is part of our Spring 2021 product update. It's available by default to all Mapp Intelligence users as of 11 May 2021.
Related Topics
Data streams: Record Contents
Raw data exports: Contents of Raw Data Tables