---
title: "Mapp Intelligence: Introducing Server-to-Server Tracking with GTM"
slug: "mapp-intelligence-introducing-server-to-server-tracking-with-gtm"
updated: 2024-04-25T15:53:53Z
published: 2024-04-25T15:53:53Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Mapp Intelligence: Introducing Server-to-Server Tracking with GTM

**17 Nov 2023** We've now enabled server-to-server tracking between Mapp Intelligence and Google Tag Manager, optimizing your website's performance and data accuracy!

## Key Benefits

You can send server-to-server tracking requests with Google Tag Manager via server-side tagging. This reduces website load and improves data quality and privacy as compared to sending requests directly from your visitor's browser. A guide to the data quality of different tracking options can [be found here](/v1/docs/data-quality-for-tracking-options).

## How does it work?

1. You will need to have a tagging server. If yours is not already set up, Google has a [guide here](https://developers.google.com/tag-platform/tag-manager/server-side/overview#create_a_tag_manager_server_container).
2. Set up the server container in GTM with our Mapp Intelligence template.
3. Finally, complete the mandatory configurations for Mapp Intelligence.

Please see [our guide here](/v1/docs/google-tag-manager-gtm) for more information.

## Availability

This feature went live on November 17th. You need permission from Google Tag Manager to use Server-side Tagging.

## Related Topics

[Google Tag Manager Documentation](/v1/docs/google-tag-manager-gtm) [Google Tag Manager Server-Side Tagging](/v1/docs/server-side-tagging) [Google's introduction to server-side tagging](https://developers.google.com/tag-platform/tag-manager/server-side/intro) (ext.)