4 February 2025 We’ve expanded the set of Real-Time Behaviors in Marketing Automation. These new triggers give you more flexibility to define target groups based on live interactions and to deliver highly relevant messages in your automated campaigns.
Key Benefits
Custom JavaScript (string, number, boolean): Maximum flexibility to create your own triggers. For example, check if a specific element is visible, count search results, or validate if a feature is active.
Visitor clicks on an element on the page: React instantly when a user clicks on a button, link, or other element. For instance, guide users further after clicking “Add to Wishlist.”
Visitor scrolls on page (percentage): Target users based on how far they scroll (e.g., 50%, 75%, 100%). Great for identifying engaged visitors and offering support or incentives at the right moment.
Seconds visitor time on page: Trigger actions depending on how long a user stays on a page — for example, offering help after 30 seconds on a product detail page.
How does it work?
Create a new Real-Time Behavior
Go to Marketing Automation > Target Groups > Real-Time Behaviors and click Create a New Real-Time Behavior.
Select one of the newly available options
The following Real-Time Behaviors have been added:
New Behavior
What it allows you to do
Custom JavaScript (string)
Trigger based on text values from your page (e.g., element contains “Weather”).
Custom JavaScript (number)
Trigger based on numeric values (e.g., number of search results > 10).
Custom JavaScript (boolean)
Trigger based on true/false checks (e.g., is Dark Mode active?).
Visitor clicks on an element on the page
React when users click a specific button, link, or element.
Visitor scrolls on page (percentage)
Target users who scroll to a certain depth, such as 50% or 100%.
Seconds visitor time on page
Trigger based on how long a visitor stays on a page.
Use the Real-Time Behavior in Marketing Automation campaigns
Combine these filters with other conditions (Visitor, Visit, or Page scope) to define target groups. This allows you to trigger the right campaign actions — such as teasers, pop-ups, or automated follow-ups — exactly when they are most relevant.
Availability
This feature was released on February 4th and is now available to all accounts.