---
title: "Order Tracking"
slug: "mapp-intelligence-tracking-order-related-information"
updated: 2026-07-02T16:49:05Z
published: 2026-07-02T16:49:05Z
canonical: "docs.mapp.com/mapp-intelligence-tracking-order-related-information"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Order Tracking

Order tracking measures the orders placed in your online shop and the revenue they generate.

It allows, for example, the following analyses:

- How many orders were made?
- Which payment methods were used?
- Which orders were returned?

---

## Orders

The dimension "Order ID" is the base for all order-related analyses.

- For each order ID, further information can be tracked via [parameters](/v1/docs/categories-and-parameters).

### Details

As soon as the order value is submitted, an order is tracked.

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/image(264).png)

> [!NOTE]
> Recommendation
> 
> Submit the order value net and without possible shipment costs. This allows, for example, a better comparison with campaign costs.

### Good to know

- Specifying the order ID is optional. It increases the accuracy of order measurement, since calling up the order confirmation page more than once with a known order ID is not counted multiple times. It also makes comparisons with other tools easier.
- Mapp Intelligence generates an order ID if none is submitted.

### Analysis

Available separately in the navigation section *E-Commerce > Orders*.

---

## E-Commerce parameters (order ID relation)

E-commerce parameters are used to track additional information on orders.

**Examples:**

- Shipment costs
- Gross order value
- Discount value
- Discount code
- Payment method
- Cancellations (via import)
- Returns (via import)

| Order ID | E-Commerce parameter "Payment method" | E-Commerce parameter "Discount code" | E-Commerce parameter "Discount value" |
| --- | --- | --- | --- |
| 555710 | Advance payment |  |  |
| 555711 | Invoice | Summer sale | 8.46 Euros |
| 555712 | Invoice | Summer sale | 19.84 Euros |

### Good to know

E-commerce parameters have a relation to the order ID if the amount of parameter values is set to `Single Value` in the configuration.

### Analysis

Available in *E-Commerce > E-Commerce Parameters* (for the data type Text). For worked examples of this analysis, see [E-Commerce Analyses](/v1/docs/e-commerce-analyses-mapp-intelligence#3-orders).

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/image(265).png)

### Setup & best practices

- [How to set up custom parameters](/docs/how-to-set-up-custom-parameters)
- [Import return data to analyze shopping behavior in detail](/docs/import-return-data-to-analyze-shopping-behavior-in-detail)