---
title: "Website Goals"
slug: "mapp-intelligence-website-goals"
updated: 2026-07-02T16:35:47Z
published: 2026-07-02T16:35:47Z
canonical: "docs.mapp.com/mapp-intelligence-website-goals"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Website Goals

Based on website goals, customer journeys are calculated and campaigns are attributed.

- The website goal "Order" is predefined and activated. "Product added to shopping cart" can be activated as an additional website goal.
- Other website goals (e.g. registration, newsletter subscription) can be defined based on e-commerce parameters (one separate parameter for each website goal). For these parameters, no dimension (e.g. product, order ID) has to be submitted.

## Analysis

Available in *Marketing > Website Goals*.

## Setup & best practices

Configure website goals in *Mapp Q3 > Configuration > Website Goals*.

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/image(266).png)

- [How to define website goals](/docs/how-to-define-website-goals)
- [Analysis of Goal Achievement](/docs/analyses-6-analysis-of-goal-achievement)