---
title: "What You Can Collect and How"
slug: "mapp-intelligence-what-you-can-track-and-how"
status: "update"
updated: 2026-07-07T15:08:07Z
published: 2026-07-07T15:16:14Z
canonical: "docs.mapp.com/mapp-intelligence-what-you-can-track-and-how"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# What You Can Collect and How

Mapp Intelligence offers various analyses. Some provide data automatically as soon as tracking is integrated — for example, which end devices were used or which country an access came from.

This section covers the elements that you can actively influence: what can be tracked, and how it is tracked.

---

## What you can track

The following pages describe each tracking area in detail:

| Page | What it covers |
| --- | --- |
| [Page Tracking](/v1/docs/mapp-intelligence-tracking-page-related-information) | Page names, content groups, and page parameters. |
| [Event Tracking](/v1/docs/mapp-intelligence-tracking-event-related-information) | Clicks, links, and other events such as teaser interactions. |
| [User Tracking](/v1/docs/mapp-intelligence-tracking-user-related-information) | Visitor identification and user-specific categories. |
| [Form Tracking](/v1/docs/mapp-intelligence-tracking-form-related-information) | Form access, abandonment, submissions, and field values. |
| [Campaign Tracking](/v1/docs/mapp-intelligence-tracking-campaign-related-information) | Advertising media and campaign attribution. |
| [Media Tracking](/v1/docs/mapp-intelligence-tracking-media-related-information) | Video and media stream usage. |
| [Product Tracking](/v1/docs/mapp-intelligence-tracking-product-related-information) | Products and e-commerce data. |
| [Order Tracking](/v1/docs/mapp-intelligence-tracking-order-related-information) | Orders, order values, and related parameters. |
| [Visit & Session Tracking](/v1/docs/mapp-intelligence-tracking-visit-related-information) | Visits and sessions. |
| [Internal Search](/v1/docs/mapp-intelligence-tracking-internal-search) | Search phrases from the internal site search. |
| [External Data](/v1/docs/mapp-intelligence-tracking-external-data) | Importing external data into Mapp Intelligence. |
| [Website Goals](/v1/docs/mapp-intelligence-tracking-further-information) | Defining and tracking conversion goals for attribution and customer journeys. |
| [Data Import](/v1/docs/mapp-intelligence-data-import) | Importing external data into Mapp Intelligence, and where to find the full comparison of export and import channels. |

For most of these areas, you can also capture your own information through categories and parameters. See [Categories and Parameters](/docs/categories-and-parameters) for how this works.