Marketing Analyses

This analysis shows a custom dimension of the type "Campaign Category". Here, static information on an ad media is shown. The "-" classifies all campaigns that are not assigned to a campaign category. Further information cannot be provided on ...

This analysis shows a custom dimension of the type "Campaign Parameter". Here, static information on an ad media is shown. Further information cannot be provided on the specific dimensions here, as each campaign category is configured in your sys...

The ad media analysis shows the lowest level of a campaign. A campaign is measured based on ad media. Often the further campaign categories are added to obtain a more meaningful analysis. Use the help in the context menu to get detailed inform...

Shows ad media, via which visitors accessed the website with the corresponding external search phrases and the landing page. Note: "not provided" means that the search phrase exists but could not be read. This applies to most search requests s...

The (optional) analysis shows external search phrases that were measured in connection with any marketing campaign that was set up in Mapp Intelligence. Google doesn't provide the search phrase. In that case, the analysis shows "not provided. ...

The SEM Keywords shows the keywords booked by Google Ads, including the search term match type. Use the help in the context menu to get detailed information on the included dimensions and figures. Additional Information Training chapter Camp...

The Ad Media Path analysis shows the order in which ad media were used before a website goal was reached. Use the help in the context menu to get detailed information on the included dimensions and figures. Additional Information Training cha...

The Ad Media Path (Aggregated) analysis shows the order in which ad media were used before a website goal was attained. If two similar ad media succeed directly one after another, they are aggregated. Use the help in the context menu to get det...

The Media Ads in Customer Journey analysis shows the ad media which were involved in the attainment of a website goal. Use the help in the context menu to get detailed information on the included dimensions and metrics. Additional Information T...

The Search Phrases Path analysis shows the order in which external search phrases were entered before a website goal was attained. Use the help in the context menu to get detailed information on the included dimensions and figures. Additional ...

The Search Phrases Path (Aggregated) analysis shows in which order external search phrases were entered before a website goal was attained. If two similar search phrases succeed directly one after another, they are aggregated. Use the help in th...

The Traffic Sources Path analysis shows the order in which traffic sources were used before a website goal was attained. Use the help in the context menu to get detailed information on the included dimensions and figures. Additional Informatio...

The Traffic Sources Path (Aggregated) analysis shows in which order traffic sources were used before a website goal was attained. If two similar traffic sources succeed directly, one after another, they are aggregated. Use the help in the contex...

The entry source tree shows the origin type and associated entry sources. This is represented in a pivot table. Origin Type Search engines: All requests via search engines, that contain a search string. Social Media Sources: All requests, t...

The Ads analysis shows the ads booked in Google Ads and important metrics that were imported via the Ads interface. Use the help in the context menu to get detailed information on the included dimensions and figures.

The Keywords analysis shows the keywords booked in Google Ads and important metrics that were imported via the Ads interface. Use the help in the context menu to get detailed information on the included dimensions and figures.

The Other Sources analysis shows via which external websites the own website was accessed. Use the help in the context menu to get detailed information on the included dimensions and figures. Additional Information Training chapter Referrer ...

The Referrer URLs analysis shows the complete URLs via which the website was accessed. Use the help in the context menu to get detailed information on the included dimensions and figures. Additional Information Training chapter Referrer Anal...

The Search Engines analysis shows via which external search engines the website was accessed. Use the help in the context menu to get detailed information on the included dimensions and figures. Additional Information Training chapter Referr...

The Social Media Sources analysis shows via which social media platforms the website was accessed. Use the help in the context menu to get detailed information on the included dimensions and figures. Additional Information Training chapter R...

The Brand Search analysis shows whether the input entered into search engines via which users accessed the website contained a brand keyword. Often the dimension "External Search Phrases" is added to obtain a more meaningful analysis. Use the h...

The External Search Phrases analysis shows the input entered into search engines via which users accessed the website. Often the dimension "Brand Search" is added to obtain a more meaningful analysis. Use the help in the context menu to get de...

The External Search Phrases analysis shows the single words that were input into search engines via which users reached the website. Use the help in the context menu to get detailed information on the included dimensions and figures. Additiona...

The Internal Search Phrases analysis shows the input into the internal search of the website or app, respectively. For further information, read the best practice How to analyze your internal search with Mapp Intelligence . Use the help in the...

The Internal Search Words analysis shows which search words were used in the internal search of the website or app. If more than one word was used, then all words are listed separately. For further information, read the best practice How to anal...

The Entry Sources analysis shows the referrers from which to website was entered. Use the help in the context menu to get detailed information on the included dimensions and figures. Additional Information Training chapter Referrer Analyses ...

The analysis shows via which referrer types the website was entered. Use the help in the context menu to get detailed information on the included dimensions and figures. Additional Information Training chapter Referrer Analyses

The Traffic Source - Organic vs. Campaign analysis shows whether the website was entered via a marketing campaign that is based on a URL parameter ("Campaign") or not ("Organic"). Use the help in the context menu to get detailed information on ...

The Website Goals analysis shows how often website goals that were configured in Mapp have been attained. Use the help in the context menu to get detailed information on the included dimensions and figures. Additional Information Training cha...