---
title: "Marketing > Campaigns > SEM Keywords"
slug: "marketing-campaigns-sem-keywords"
updated: 2024-03-15T10:15:14Z
published: 2024-03-15T10:15:14Z
canonical: "docs.mapp.com/marketing-campaigns-sem-keywords"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Marketing - Campaigns - SEM Keywords

**The SEM Keywords shows the keywords booked by Google Ads, including the search term match type.**

Use the [help in the context menu](/v1/docs/where-can-i-find-help-for-a-specific-analysis-dimension-or-metric-in-the-mapp-intelligence-user-interface) to get detailed information on the included dimensions and figures.

## Additional Information

Training chapter [Campaign Analyses](/v1/docs/analyses-3-campaign-analyses)