---
title: "Marketing > Customer Journeys > Ad Media Path (Aggregated)"
slug: "marketing-customer-journeys-ad-media-path-aggregated"
updated: 2025-01-07T16:13:58Z
published: 2025-01-07T16:13:58Z
canonical: "docs.mapp.com/marketing-customer-journeys-ad-media-path-aggregated"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Marketing - Customer Journeys - Ad Media Path (Aggregated)

**The Ad Media Path (Aggregated) analysis shows the order in which ad media were used before a website goal was attained. If two similar ad media succeed directly one after another, they are aggregated.**

Use the [help in the context menu](/v1/docs/where-can-i-find-help-for-a-specific-analysis-dimension-or-metric-in-the-mapp-intelligence-user-interface) to get detailed information on the included dimensions and figures.

## Related

- [Campaigns](/analyses-3-campaign-analyses.md)