Marketing - Customer Journeys - Search Phrases Path
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    Marketing - Customer Journeys - Search Phrases Path

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    Article summary

    The Search Phrases Path analysis shows the order in which external search phrases were entered before a website goal was attained.

    Use the help in the context menu to get detailed information on the included dimensions and figures.

    Additional Information

    Training chapter Campaign Analyses

    What is a customer journey in Mapp Intelligence?


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