---
title: "Marketing > Customer Journeys > Search Phrases Path"
slug: "marketing-customer-journeys-search-phrases-path"
updated: 2025-01-07T16:11:57Z
published: 2025-01-07T16:11:57Z
canonical: "docs.mapp.com/marketing-customer-journeys-search-phrases-path"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Marketing - Customer Journeys - Search Phrases Path

**The Search Phrases Path analysis shows the order in which external search phrases were entered before a website goal was attained.**

Use the [help in the context menu](/v1/docs/where-can-i-find-help-for-a-specific-analysis-dimension-or-metric-in-the-mapp-intelligence-user-interface) to get detailed information on the included dimensions and figures.

## Related

- [Campaigns](/analyses-3-campaign-analyses.md)