Marketing - Customer Journeys - Traffic Sources Path (Aggregated)
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    Marketing - Customer Journeys - Traffic Sources Path (Aggregated)

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    Article summary

    The Traffic Sources Path (Aggregated) analysis shows in which order traffic sources were used before a website goal was attained. If two similar traffic sources succeed directly, one after another, they are aggregated.

    Use the help in the context menu to get detailed information on the included dimensions and figures.

    Additional Information

    Training chapter Campaign Analyses

    What is a customer journey in Mapp Intelligence?


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