Marketing - Search Phrases - Brand Search
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    Marketing - Search Phrases - Brand Search

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    Article summary

    The Brand Search analysis shows whether the input entered into search engines via which users accessed the website contained a brand keyword.

    Often the dimension "External Search Phrases" is added to obtain a more meaningful analysis.

    Use the help in the context menu to get detailed information on the included dimensions and figures.

    Additional Information

    Training chapter Referrer Analyses


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