---
title: "Marketing > Search Phrases > External Search Phrases"
slug: "marketing-search-phrases-external-search-phrases"
updated: 2024-10-09T13:00:56Z
published: 2024-10-09T13:00:56Z
canonical: "docs.mapp.com/marketing-search-phrases-external-search-phrases"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Marketing - Search Phrases - External Search Phrases

**The External Search Phrases analysis shows the input entered into search engines via which users accessed the website.**

Often the dimension "Brand Search" is added to obtain a more meaningful analysis.

Use the [help in the context menu](/v1/docs/where-can-i-find-help-for-a-specific-analysis-dimension-or-metric-in-the-mapp-intelligence-user-interface) to get detailed information on the included dimensions and figures.