Shows the length of a media multiplied with the amount of views.
Clarification
Media length refers to the total duration of the file (parameter mt2). It is provided with the first play action.
This metric is usually not directly used in analyses, but for calculations in custom formulas.
Example
A video is 30 seconds long. Regardless of how long it was actually played, the media length (mt2) is 30 seconds. If two visitors view the same video, the Media Run Time is 60 seconds (2 × 30).