---
title: "Media Tracking"
slug: "media-tracking"
status: "update"
updated: 2025-10-02T08:46:19Z
published: 2025-10-02T08:46:19Z
canonical: "docs.mapp.com/media-tracking"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Media Tracking

Media Tracking lets you measure how users interact with media streams on your website or in your applications. With the plugin you can capture:

- **Player actions** such as *play*, *pause*, *stop*, *seek*
- **Playback behavior** such as *play duration*, *completed views*, or *chapters watched*
- **Technical details** such as *bandwidth*, *volume*, or *mute*

This data helps you understand how long videos are viewed, which sections are skipped, and how users engage with your content.

In combination with a standard Mapp Intelligence tracking pixel, Media Tracking can be linked to all other website or app data. This makes it possible to analyze, for example:

- whether users **purchase something after watching a video**,
- through which **traffic sources** they arrived before watching, or
- which **articles or product pages** they viewed alongside the media content.

---

You can integrate the Media Tracking plugin in two ways:

- **Browser integration** – covers all browser-based tracking variants (Pixel v4, Pixel v5, Tag Integration, etc.). This applies to **all implementations except SmartPixel**. The tracking library is added to the website, and player events are forwarded.

> [!NOTE]
> Using SmartPixel?
> 
> Media Tracking is already included as a SmartPixel extension with its own API. See the [SmartPixel Media Tracking documentation](/v1/docs/integrated-media-tracking) for details.
- **Server-to-server integration** – submit media events directly from your media player to Mapp

---

This documentation explains how to implement the Media Tracking plugin. The following pages provide detailed information about setup, initialization, and available media actions.