Overview
A prepared message is a saved email or SMS message that is assigned to a group. Mapp Engage gives every prepared message its own message ID (MID). You create a prepared message once and send it as often as you need, manually or automatically.
You can edit a prepared message at any time, even while a segment or a Whiteboard uses it. Future sendouts use the updated content automatically.
In Mapp Engage, you find prepared messages under Messages > Prepared Messages. To create one, see Create a Prepared Message.
Note
Before you change or archive a prepared message, check where it is used. See Prepared Messages: Current Use.
What You Can Use Prepared Messages For
Manual sendouts: Send a prepared message to its group with Copy & Send in the Prepared Messages overview.
Automated sendouts: Use prepared messages in time-based or event-based Whiteboards and automations, for example for a welcome or birthday program. See Whiteboards.
Transactional messages: Use a prepared message as the template that an external system sends through the API. See Transactional Messages.
Segments: Build segments based on how contacts reacted to a prepared message, for example opens, clicks, and conversions. The segment covers all sendouts of that prepared message, past and future, single and group.
System messages: Use a prepared message as a template for system messages. See System Messages.
Example
A marketing manager creates a prepared message named BirthdayEmail and uses it in an automated birthday campaign in a Whiteboard. He also builds a segment of contacts who click the birthday email.
Later, a content editor changes the coupon in BirthdayEmail. The Whiteboard keeps running, and the next birthday emails use the new coupon.
Single and Group Sendouts
You can send a prepared message as a single message or as a group message. Which one you get depends on how the sendout starts. For an overview, see Group Messages and Single Messages in Mapp Engage.
Mapp Engage handles the MID of a prepared message as follows:
Single sendouts: All sendouts share the MID of the prepared message.
Group sendouts: Each sendout gets a new MID. Mapp Engage also stores the MID of the prepared message for reference.