Introduction
A prepared message is a saved message assigned to a group. Mapp Engage gives every prepared message a message ID (MID). You can send a prepared message as a single message or as a group message. A single prepared message can be reused across multiple sendouts, which enables automated, multi-step programs in Whiteboard. The prepared message remains visible in the Prepared Message Overview window and can be edited at any time, even if it is used in a segment or whiteboard.
Common Use Cases
Reuse one prepared message for repeated or scheduled sendouts in Whiteboards.
Create event-based or time-based workflows that send a prepared message.
Build segments based on recipient behavior for a prepared message, for example, opens, clicks, and conversions. The segment covers all sendouts of that prepared message, past and future, single and group.
Use prepared messages as templates for system messages.
Working with Prepared Messages
Prepared messages act as reusable assets with a unique MID. Once created, they remain visible in the Prepared Message Overview window and can be updated at any time. This flexibility ensures that even when a prepared message is part of a segment or whiteboard, you can still adjust its content without interrupting ongoing sendouts.
Prepared messages are often used within Whiteboard workflows. A whiteboard can reference one or more prepared messages in its setup, whether the job is event-based or time-based. Whenever you update a prepared message, the new content is automatically applied in future sendouts, keeping the workflow current without requiring additional configuration.
You can send a prepared message either as a single message or as a group message. It is important to understand the differences. See Single vs. Group Sendouts of Prepared Messages.
Example: Birthday Campaign
Bob, a marketing manager, creates an empty prepared message named BirthdayEmail. He sets up an automated birthday campaign in Whiteboard and links it to this prepared message. He also builds a segment that identifies contacts who click on the birthday email.
Example: Content Updates on the Fly
Anne, responsible for email content, later opens the Prepared Message Overview window and updates BirthdayEmail by changing a coupon, refreshing the graphics, or testing a new subject line. The whiteboard continues running as planned, and future sendouts use the updated content automatically.