[Metric] ([Attribution Model], [Internal|External Campaign]), [Website Goal]

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Shows (depending on the metric) how often a campaign was tracked or which value was assigned to a campaign according to the attribution model.

In the name of the metric, you can identify

  • the name of the attributed metric,

  • which attribution model is used to calculate the metric,

  • whether only external, or internal, or all campaigns are considered,

  • to which website goal the attribution model relates.

Further Information
Campaign Configuration