---
title: "Conversion Supporter"
slug: "metrics-conversion-supporter"
updated: 2024-03-14T10:42:36Z
published: 2024-03-14T10:42:36Z
canonical: "docs.mapp.com/metrics-conversion-supporter"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Conversion Supporter

Shows, how often the campaign participated in a customer journey while neither being the first nor the last contact. At least 3 campaign contacts have to exist.

Mapp Intelligence differentiates between 3 status within the customer journey:

- Conversion Initiator
- Conversion Supporter
- Conversion Transformer

If the customer journey only consists of one campaign contact, this is assigned as "Conversion Transformer".

**Example 1 Contact** Customer Journey: *Display*

| Status | assigned Campaign |
| --- | --- |
| Conversion Initiator | - |
| Conversion Supporter | - |
| Conversion Transformer | Display |

If the customer journey consists of two campaign contacts, "Conversion Initiator" and "Conversion Transformer" are assigned.

**Example 2 Contacts** Customer Journey: *Display > Affiliate*

| Status | assigned Campaign |
| --- | --- |
| Conversion Initiator | Display |
| Conversion Supporter | - |
| Conversion Transformer | Affiliate |

If the customer journey consists of at least 3 campaign contacts, "Conversion Initiator", "Conversion Supporter" and "Conversion Transformer" are assigned.

**Example 3 Contacts** Customer Journey: *Display > Newsletter > Affiliate*

| Status | assigned Campaign |
| --- | --- |
| Conversion Initiator | Display |
| Conversion Supporter | Newsletter |
| Conversion Transformer | Affiliate |

## Further information

Training chapter [Basic Metrics](/v1/docs/analyses-2-basic-metrics)