Conversions
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Conversions
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Shows, how often website goals (e.g. order, contact request) were achieved.
If you are using multiple website goals, the sum of all achieved website goals is depicted. Filter on specific website goals or add it as a dimension to analysis, to differentiate between them.
Please note: If you use this metric in campaign analyses, the calculation is done based on the defined default attribution.
You find additional information in the training chapter Analysis of Goal Achievement.
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