This article focuses on analyzing content performance and user interactions on the website or app. It covers how to assess the popularity of different pages, track link clicks, and understand user navigation paths, such as page sequences and movement through the site. Additionally, it addresses the occurrence of errors, video engagement, and other content-related activities, providing insights into how users interact with various elements.
1 Pages
Which pages were visited frequently?
Analysis: Navigation > Pages > Pages
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Reading Example
Reading Example | |
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Visits | In 148,490 the page "en.home" was tracked. |
Exit Rate % | In 26,55 % of all visits of the page "en.home" the page was an exit page. |
Page Impr. per Visit | On average, 2.54 pages were accessed in visits were also "en.home" was accessed. |
Visit Duration Avg | On average, a visit lasted 00:59 minutes if the page "en.home" was used. |
2 Entry Pages
On which pages have visits been initiated?
Analysis: Individual Analysis
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Reading Example
Reading Example | |
|---|---|
Entries | For 10,334 visits the page "en.home" was detected as entry site. |
Entry Rate % | In 96,87% of all visits with the page "en.home", this page was also the entry page. |
Bounce Rate % | In 7,40 % of all visits with the entry site "en.home" no further page was accessed. |
3 Pages Path
In which order were pages accessed?
Analysis: Navigation > Pages > Follower Pages Path
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Reading Example
Reading Example | |
|---|---|
Page Impressions | The pages en.checkout.cart, en.men and en.men.shoes were accessed 18,090 times directly in this order. |
Pages Paths can also be created using the dimension „Pages“ and the analysis variant „Path“. |
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For more details, explore the related topics in the training chapter Analysis of Navigation Paths.
4 Page Detail
Which internal and external referrers and follower pages and exits were there per page?
Analysis: Navigation > Pages > Page Detail .png)
Reading Example
Reading Example for the site en.men.shoes | |
|---|---|
62 % of all Page Impressions came from another internal site, 22 % came from other websites and 14 % entered directly | |
64 % of all Page Impressions accessed another site after it, 35 % did not. |
Differences to 100 % in the sum are caused by rounding. |
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For more details, explore the related topics in the training chapter Analysis of Navigation Paths.
5 Content Groups
How many visitors are using the specified areas of the website?
Analysis: Navigation > Content Groups > [Name of the Content Group]
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Reading Example
Reading Example | |
|---|---|
Visits | During 181,205 visits the main category "Women" was accessed. |
New Visit Rate % | 72.72 % of all visits in the main category "Women"are made by new visitors. |
Page Duration Avg | A single page in the main category "Women"was viewed for 50 seconds on average. |
How often have page areas been viewed in a certain order?
Analysis: Navigation > Content Groups > [Name of the Content Group] > Analysis Variant „Path“
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Reading Example
Reading Example | |
|---|---|
Visits | In 447 Visits the page areas "home", "men" and "checkout" have been used in this order. |
For more details, explore the related topics in the article Content Groups.
6 Processes/Funnels
Which steps in the order/registration process have noticeable exit rates?
Analysis: Navigation > Processes .png)
Reading Example
Reading Example | |
|---|---|
Checkout Funnel Process Step Amount | The process step "Checkout 2" has been called 44,584 times. |
Checkout Funnel Process Step Conversion Rate % | 28.64 % out of all times in which the process step "Checkout 2" has been called it led to the following process step Checkout 3. |
Checkout Funnel Process Step Exit Rate % | 71.36 % out of all times in which the process step "Checkout 2" has been called it led to the abortion of the process. |
For more details, explore the related topics in the training chapter Analysis of Navigation Paths.
7 Links and Downloads
Which links were clicked, and which files were downloaded from the website?
Analysis: Navigation > Events .png)
Reading Example
Reading Example | |
|---|---|
Clicks | The download link "pdf.productnews2016-05" was clicked 866,365 times. |
New Visit Rate % | 68.69 % of all users that clicked the download link "pdf.productnews2016-05" were new visitors. |
8 Teaser Performance
How is the performance of teasers and teaser placements?
Analysis: Individual Analysis.png)
Reading Example
Reading Example | |
|---|---|
Qty Teaser - Views | The teaser "Winter-Sale" was displayed 26,055 times at the placement "News-6". |
Qty Teaser - Clicks | The teaser "Winter-Sale" was clicked 120 times at the placement "News-6". |
Teaser CTR | 0.46 % of all displayed teasers "Winter-Sale" were also clicked. |
Teaser - Engagement Avg | On average 3.9 further page impressions followed after a click on the teaser "Winter-Sale". |
For more details, explore the related topics in the documentation Teaser Tracking.
9 Error Messages
Which error messages have been generated?
Analysis: Navigation > [Page Parameter|Event Parameter] > [Name of the Parameter] .png)
Reading Example
Reading Example | |
|---|---|
Qty Error messages | The error message "wrong email address" was detected 7,162 times. |
Error messages per Visit* | Within a visit the error message "wrong email address" was detected 1.8 times on average. |
10 Internal Search
What is the performance of the internal search?
Analysis: Marketing > Search Phrases > Internal Search Phrases .png)
Reading Example
Reading Example | |
|---|---|
Visits | During 150 visits "pullover" was detected in the internal search. |
Search Requests per Visit* | On average 1.5 search requests were detected in visits where "pullover" was put into the internal search. |
Exit Rate % | 6.67 % of all visits that included an internal search for "pullover" were exited on the search result page. |
Qty Search results* | The internal search provided 47 results for the search phrase "pullover". |
In which order were search phrases used?
Analysis: Marketing > Search Phrases > Internal Search Phrases > Analysis Variant „Path“ .png)
Reading Example
Reading Example | |
|---|---|
Visits | In 29 Visits, the search phrases "parka", "shoes" and "boot" were used in this order. |
For more details, explore the related topics in the articles:
11 Video Analytics
How are videos being used?
Analysis: Video Analytics > Video Analytics Summary .png)
Reading Example
Reading Example | |
|---|---|
Media Views | The video "de.start" was started 195 times. |
Engagement < 25% | The video "de.start" was viewed 35 times to an extent of less than 25 %. |
Engagement < 50% | The video "de.start" was viewed 5 times, with a viewing percentage of at least 25 % but less than 50 %. |
Engagement < 75% | The video "de.start" was viewed 10 times to the extent of at least 50 % but less than 75 %. |
Engagement < 100% | The video "de.start" was viewed 90 times, with at least 75 % viewing it but less than 100 %. |
Engagement = 100% | The video "de.start" was viewed completely 55 times. |
The current playing position is shown dynamically in the analysis while watching a video. This allows one to follow exactly the number of Media Views or Exits.
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12 Forms
How are forms used by my visitors?
Analysis: Individual Analysis
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Reading Example
Reading Example | |
|---|---|
Qty Form Fields Displayed | The form field „Email Address“ in the form „Login“ was loaded two times. It also has been filled out two times. |
Qty Last Form Field Cursor | The form field „Email Address“ in the form „Login“ had the last focus two times before sending the form. |
Last Form Field Cursor % | In 100% of all form field displays, the field „Email address“ had the last focus before sending the form. |
„Focus“ means here that a form field has been accessed (e.g., via clicking on it). Possibly something was entered in this field.