The Teaser Name analysis lets you analyze individual teasers and Marketing Automation content that was tracked using the Teaser Tracking plugin.
For onsite teasers, this reflects the teaser name defined in your plugin configuration (e.g. “Summer_Sale_Banner”).
The name of the content or product is shown in marketing automation campaigns, especially when using recommendation campaigns.
This allows you to compare the performance of different teasers or campaign elements based on clicks, views, conversions, and other key metrics.
Tip
If you’re working in the Mapp Intelligence frontend, you can right-click on any column header (e.g. the name of a metric, formula, or dimension) to open the context menu. This lets you access the corresponding entry in the online help with one click.
Learn more about technical setup in the developer documentation for the Teaser Tracking plugin.