This analysis allows you to analyze onsite teasers and Marketing Automation campaigns based on where the teaser was shown — also known as the placement.
For Marketing Automation campaigns, the placement name is shown as configured in the Teaser Tracking plugin (e.g., “Homepage Banner”, “Product Page Slider”).
This helps you evaluate which teaser placements drive the most attention and conversions across your campaigns.
Tip
If you’re working in the Mapp Intelligence frontend, you can right-click on any column header (e.g. the name of a metric, formula, or dimension) to open the context menu. This lets you access the corresponding entry in the online help with one click.
Learn more about technical setup in the developer documentation for the Teaser Tracking plugin.