---
title: "New Visit Rate %"
slug: "new-visit-rate"
updated: 2024-03-29T06:48:24Z
published: 2024-03-29T06:48:24Z
canonical: "docs.mapp.com/new-visit-rate"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# New Visit Rate %

Shows the share of new and unknown visits on all visits.

| Calculation | [New Visits](/v1/docs/new-visits) + unknown Visits / [Visits](/v1/docs/metrics-visits) * 100 |
| --- | --- |

The recognition of a user as a New Visitor or Returning Visitor is based on cookies and/or the Customer ID.

### Example:

The green user performs her first visit on Feb 13 and her second visit on Feb 14. The purple user performs her 8th visit on Feb 13.

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/54bb9a68-7651-43de-82c7-dffa45a57be9.png)

**Days Analysis** (*Visitors > Traffic*) ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/8d71e6b5-76a4-4053-b88c-b63b85a6267f.png)

| Calculation for Feb 13 | 1 New Visit / 2 Visits = 50 % |
| --- | --- |

## Similar Dimensions and Figures

[New Visits](/v1/docs/new-visits) [Returning Visit Rate %](/v1/docs/returning-visit-rate) [User - Days since Contact](/v1/docs/user-days-since-contact) [Cohorts (Lifespan Days)](/v1/docs/cohorts-lifespan-days)

## Further information

Training document [Basic Metrics](/v1/docs/analyses-2-basic-metrics)