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      New Visitor Rate Percent (Campaigns)
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      Contents

      New Visitor Rate Percent (Campaigns)

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      Article summary

      Shows the share of visitors, that visited the website for the first time and clicked a campaign on all visitors, that clicked a campaign.

      New visitors are identified by Mapp Intelligence if no cookie exists and/or a no known customer ID is tracked.

      Calculation

       Visitors [Filter: "New vs. Returning" = New AND "Campaign Clicks" > 0] / Visitors (Campaigns) * 100                                        


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