---
title: "New Visitor Rate % (Campaigns)"
slug: "new-visitor-rate-campaigns"
updated: 2024-03-15T10:53:00Z
published: 2024-03-15T10:53:00Z
canonical: "docs.mapp.com/new-visitor-rate-campaigns"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# New Visitor Rate % (Campaigns)

Shows the share of visitors, that visited the website for the first time and clicked a campaign on all visitors, that clicked a campaign.

New visitors are identified by Mapp Intelligence if no cookie exists and/or a no known customer ID is tracked.

| Calculation | Visitors *[Filter: "New vs. Returning" = New AND "Campaign Clicks" > 0]* / Visitors (Campaigns) * 100 |
| --- | --- |