---
title: "New vs. Returning"
slug: "new-vs-returning"
updated: 2024-03-29T06:34:59Z
published: 2024-03-29T06:34:59Z
canonical: "docs.mapp.com/new-vs-returning"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# New vs. Returning

**Shows whether website accesses were made by new visitors, returning visitors or unknown visitors.**

- **New** The first visit of a user. No Mapp Intelligence cookie exists, and no known Customer ID has been tracked.
- **Returning** All Users that have visited the website at least once before. A Mapp Intelligence cookie exists, or a known customer ID has been tracked.
- **Unknown** For visits in which only 1 request (like a click or a page impression) was performed. Cookies weren't accepted, and no known Customer ID has been passed.

| Short facts |
| --- |
| - [Standard Scope](/v1/docs/what-is-the-standard-scope-of-a-specific-dimension-or-metric): "Visits" - [Auto scope in the Filter Engine](/v1/docs/what-is-the-auto-scope-of-a-specific-dimension-or-metric-in-the-filter-engine): "Visits" |

> If no user profile is available **and** the account is configured to rely on cookies for visitor detection, the system behaves as follows:

**New Visitor**: no cookies and only one request. **Unknown Visitor**: no cookies and more than one request. The user does not accept cookies and is seen in multiple requests.

## Example for use in Mapp Intelligence

Two users performed the following visits on February 13 and 14:

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/dc833ac0-2a24-4deb-a83d-7b9cdbb18025.png)

- New vs. Returning ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/80121906-3a3f-4bef-82e9-857706c9bef8.png)
- Traffic Analysis ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/dd701c1d-3d56-4935-ab20-b6a41e0508de.png)

#### Example for Usage in the Filter Engine

- Show only data of users that performed a visit once ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/58d6bbfc-32ae-4c08-9440-66117752fda8.png) The Autoscope is evaluated as "Visits". Alternatively, you can choose the scope "Visits" directly.

## Similar Figures and Dimensions

[New Visits](/v1/docs/new-visits): Shows the number of first visits on the website [Returning Visits](/v1/docs/returning-visits): Shows the number of returning visits [New Visit Rate %](/v1/docs/new-visit-rate): Shows the share of new visits on all visits [Returning Visit Rate %](/v1/docs/returning-visit-rate): Shows the percentage of visits on all visits [User - Visits](/v1/docs/user-visits): Shows the lifetime visits of a single user up to a specific point in time

## Further Information

FAQ [Why is the Sum of New Visitors and Returning Visitors not the Number of Visitors?](/v1/docs/why-is-the-sum-of-new-visitors-and-returning-visitors-not-the-number-of-visitors)