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Audiences
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Audiences
An audience is a group of website visitors who exhibit similar behavior, intent, or interest. Acquire collects this information when they visit your website or interact with your placements that are served from external platforms. Once you group you...
Custom Audience (window)
Navigation Path In the Main Navigation , click . ⇒ The Custom Audience window opens. Purpose Review custom audiences and their basic details. What can I do in this window? Create a custom audience....
Create Audience (window)
Navigation Path In the Main Navigation , click . ⇒ The Custom Audience window opens. Click the Create Audience button. ⇒ The Create Audience window opens. Purpose Capture information about visitors who...
View Audience (window)
Navigation Path In the Main Navigation , click . ⇒ The Custom Audience window opens. Move the cursor to the line that contains the audience you want to view, and click . ⇒ The View Audience window appears. Purpose View...
Create a Custom Audience
Goal To build an audience from visitors that you collected from your website, from third-party data, and from interactions with your creatives, emails, and placements on external platforms. You add conditions to refine the audience and specify the...
Audience Insights - Audience (window)
Navigation Path In the Main Navigation , click . ⇒ The Custom Audience window opens. Click by the custom audience you want to review. ⇒ The Audience Insights window opens for that audience. Purp...
Lookalike Audience (window)
Navigation Path In the Main Navigation , click . ⇒ The Lookalike Audience window opens. Purpose Review lookalike audiences and their basic details. What can I do in this window? Add a lookalike audience. Ed...
Add Lookalike Audience (window)
Navigation Path In the Main Navigation , click . ⇒ The Lookalike Audience window opens. Click Create Audience . ⇒ The Add Lookalike Audience window opens. Purpose Compose an audience from your existing pools of visit...
Add a Lookalike Audience
Goal To add a lookalike audience on a platform where you want to extend your audience reach. Prerequisites Create a pixel, segment, or conversion. Export a pixel. Create an audience. Background Information A lookalike audience lets ...
Audience Insights - Lookalike (window)
Navigation Path In the Main Navigation , click . ⇒ The Lookalike Audience window opens. Click next to the lookalike audience you want to review. ⇒ The Audience Insights window opens for that lookalike audience. Purpos...
Audience Insights (window)
Navigation Path In the Main Navigatio n, click | . ⇒ The Audience Insights window opens. Purpose Run an analysis on a custom audience or a lookalike audience to get detailed insight into its performance. Actions Se...