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Operations
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An operation consists of expression language applied to a profile attribute with the data type string, number or date.
You can use an operation to derive or calculate a new attribute value.
The resulting value is the product of the expression and is not defined in advance.
You can use functions to create operations. For more information, see Mapp Engage Functions.
Tab. : Use Engage Functions in Operations
Data Type | Appropriate Engage Functions |
---|---|
String | |
Number | |
Date |
Tab. : Use Cases for Operations
Use Case | Link |
---|---|
Calculate a contact's age based on the date of birth. | |
Change data with functions. For example, use a function to capitalize the first letter of contacts' first names. | |
Calculate the total value of all purchases a contact makes over his lifetime. | |
Add together multiple attributes of the type Number. Use this to calculate a score, for example for a lead scoring program. |