Optional URL Parameters

In Mapp Intelligence, it is possible to send a variety of additional pre-defined or custom parameters. You can expand the track request using the extraUrlParams key.

The following parameters and categories are possible:

• pageParameter

• contentGroup

• actionParameter

• sessionParameter

• ecommerceParameter

• urmCategory

• campaignParameter

• mediaCategory

You can freely select the order of the optional parameters. Parameters that are not filled can be left empty or removed.

Example:

<amp-analytics type="mapp_intelligence"> 
	<script type="application/json">
		{
			"vars": {
				"trackDomain": "analytics.mapp.com",
				"trackId": "111111111111111" 
			},
			"triggers": { 
				...
				"trackPageview": {
					"on": "visible", 
					"request": "pageview", 
					"extraUrlParams": {
						"pageParameter2": "value for page parameter 2",
						"contentGroup7": "value for content group 7", 
						"sessionParameter5": "value for session parameter 5",
						"ecommerceParameter12": "value for ecommerce parameter 12",
						"urmCategory1": "value for urm category 1", 
						"campaignParameter3": "value for campaign parameter 3"
					} 
				},
				"trackMediaPlay": {
					"on": "video-play", 
					"request": "mediaPlay", 
					"selector": "#video", 
					"extraUrlParams": {
						"actionParameter4": "value for action parameter 4",
						"mediaCategory1": "value for media category 1" 
					}
					...
				}
			}
	</script> 
</amp-analytics>