Order Value

Shows the monetary value of the tracked orders.

The order value can differ from the value purchased products in case the order value includes shipping costs, discounts or other items impacting the end amount paid by the customer.

Mapp Intelligence recommends submitting the order value as a net value and without including shipping costs. By doing so it can be compared more easily with campaign costs.

If you use this metric in campaign analyses, the calculation is done based on the defined default attribution.

Example:

2 users access the following pages ("Page C" is the order confirmation page) and generate the corresponding order values:

The following values are depicted for the metrics "Order Value" and "Order Value in Visit":

Further information

Training chapter Basic Metrics