Documentation Index

Fetch the complete documentation index at: https://docs.mapp.com/llms.txt

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Order Value ([Attribution Model], [Internal|External Campaign]), [Website Goal]

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Shows the order value that was assigned to a campaign according to the attribution model.

In the name of the metric, you can identify

  • which attribution model is used to calculate the metric,

  • whether only external, or internal, or all campaigns are considered,

  • to which website goal the attribution model relates.

Further Information

Campaign Configuration