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      Order Value ([Attribution Model], [Internal|External Campaign]), [Website Goal]
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      Contents

      Order Value ([Attribution Model], [Internal|External Campaign]), [Website Goal]

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      Article summary

      Shows the order value that was assigned to a campaign according to the attribution model.

      In the name of the metric, you can identify

      • which attribution model is used to calculate the metric,

      • whether only external, or internal, or all campaigns are considered,

      • to which website goal the attribution model relates.

      Further Information

      Campaign Configuration

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