Page Duration Avg

Shows how many seconds passed on average until the next page was accessed.

Often this figure is used to evaluate marketing campaigns or entry pages. For the last page in a visit (exit page) the Page Duration cannot be determined. 30 seconds are used as a default value for the exit page. In case you want this value to be adapted, please contact Mapp Consulting.
If a link is clicked on the exit page, the time until the click of the link is also considered. Event-Requests generated by Mapp Intelligence Plugins (e.g. the content engagement Plugin) are also taken into account.

Example:

The Page Duration for the page "Product view" is 1:30 mins, because after one minute, the link "Add to Cart" was clicked and afterward within the visit no page was viewed (standard duration avg = 30 sec).

On the page "cart", the page duration is 30 seconds, because on this exit page no link was clicked.

Overview on Durations in Mapp Intelligence

A user views 4 pages:

• Days Analysis (Visitors > Traffic)
  For the corresponding day, the following data is shown:
   

• Pages Analysis (Navigation > Pages > Pages)
  The pages analysis yields the following results:
   
  Duration (Seconds) = Sum of all durations on a page
  Page Duration Avg = Duration (Seconds) / Page Impressions
  Visit Duration Avg = Duration (Seconds) / Visits

Further Information

Training document Basic Metrics