---
title: "Page Duration Avg"
slug: "page-duration-avg"
updated: 2024-10-07T15:21:07Z
published: 2024-10-07T15:21:07Z
canonical: "docs.mapp.com/page-duration-avg"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Page Duration Avg

Shows how many seconds passed on average until the next page was accessed.

| Calculation | [Duration (Seconds)](/v1/docs/duration-seconds) / [Page Impressions](/v1/docs/page-impressions) |
| --- | --- |

Often this figure is used to evaluate marketing campaigns or entry pages. For the last page in a visit (exit page) the Page Duration cannot be determined. 30 seconds are used as a default value for the exit page. In case you want this value to be adapted, please contact Mapp Consulting. If a link is clicked on the exit page, the time until the click of the link is also considered. Event-Requests generated by Mapp Intelligence Plugins (e.g. the content engagement Plugin) are also taken into account.

### Example:

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/a0ef1be8-f52b-4a04-b6d4-34b1d611da1b.png)

The Page Duration for the page "Product view" is 1:30 mins, because after one minute, the link "Add to Cart" was clicked and afterward within the visit no page was viewed (standard duration avg = 30 sec).

On the page "cart", the page duration is 30 seconds, because on this exit page no link was clicked.

## Overview on Durations in Mapp Intelligence

A user views 4 pages:

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/2753cd61-bac8-4967-aaca-8e043737fb21.png)

- **Days Analysis** (*Visitors > Traffic*) For the corresponding day, the following data is shown: ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/e6a3bb89-fed2-458c-8648-913c81a3fb6f.png)
- **Pages Analysis** (*Navigation > Pages > Page*s) The pages analysis yields the following results: ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/42cc513a-bdfb-4125-8e3f-cb5d624a0b3d.png) **Duration (Seconds)** = Sum of all durations on a page **Page Duration Avg** = Duration (Seconds) / Page Impressions **Visit Duration Avg** = Duration (Seconds) / Visits

## Further Information

Training document [Basic Metrics](/v1/docs/analyses-2-basic-metrics)

## Related

- [Visit Duration Avg](/visit-duration-avg.md)