---
title: "Personalizations: Overview"
slug: "personalization-window"
description: "Reference for the Personalizations overview in Mapp Engage: create, edit, copy, transfer, and delete personalizations, plus columns and details panel."
status: "update"
updated: 2026-11-04T08:35:55Z
published: 2026-11-04T08:35:55Z
canonical: "docs.mapp.com/personalization-window"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Personalizations: Overview

## Overview

Use the *Personalization* interface to manage personalization rules. You can create new rules, edit or copy existing ones, change the rule owner, view personalizations, and delete personalizations that are no longer needed.

---

## Navigation Path​

*Audience > Segmentation > Personalization*

![Dashboard view showing personalization options and user details for email marketing.](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/personalization overview(1).png)

---

## Settings

| Setting | Description |
| --- | --- |
| ​**Edit**​ | Opens the Personalization Builder for personalization. Both the structure and conditions of personalization can be edited there. |
| ​**Copy**​ | Creates a copy of the personalization and opens it in the ​Personalization Builder, where it can be edited. |
| ​**Owner**​ | Opens the **​**Transfer Ownership​ window, where a new owner of the personalization can be defined (see [​Transfer Ownership](/v1/docs/transfer-ownership-window)). |

---

## Actions

| **Action** | **Description** |
| --- | --- |
| **Create** | Opens the Personalization Builder to create a new personalization (see [Personalization Builder: Create](/v1/docs/editing-insertif-insertelse-conditions)). |
| **Remove Filter** | Clears the active filter applied to the list of personalizations. |
| **Delete** | Deletes the selected personalization. |

---

## Column Definitions

| **Column** | **Description** |
| --- | --- |
| **Actions** | Opens the action menu for the selected personalization. |
| **Name** | Displays the name of the personalization. Personalization names are not unique. |
| **Description** | Shows the personalization’s description, if available. It appears in the overview and provides additional details about the personalization. |
| **Owner** | Displays the owner of the personalization. |
| **Created** | Shows the date and time when the personalization was created. |
| **Last Update** | Shows the date and time when the personalization was last updated. |
| **Last Use** | Shows the date and time when the personalization was last inserted into a message. The message does not need to have been sent. |

---

## Details Panel

The details panel appears when selecting a personalization in the overview.

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/d159602b-f2e9-4dcd-a1dd-90d9712df7ca.png)

| **Information** | **Description** |
| --- | --- |
| **ID** | The unique personalization ID assigned by the system. |
| **Name** | Displays the name of the personalization. This value is not unique. |
| **Owner** | Shows the owner of the personalization. Unless changed, this is the user who created it. |
| **Type** | Displays the type of personalization. This is always *complex*. |
| **Description** | Shows the description of the personalization, if provided. Because names aren’t unique, a description helps distinguish between personalizations. Adding a description is recommended. |
| **Contains Content** | Indicates whether the personalization includes fixed content inserted automatically (e.g., a greeting line such as “Dear …”). |
| **Group** | Indicates whether member attributes are used in the personalization. Since groups differ in available member attributes, the personalization can only be used with groups that contain the required attributes. |

## Related

- [Basics](/personalization-basics.md)
- [Personalization Builder: Create and Edit](/personalization-builder-create-and-edit.md)
- [Personalization Builder: Preview](/preview-personalization.md)