---
title: "Contacts in Campaign Lifecycle Avg"
slug: "position-in-customer-journey"
updated: 2025-01-16T15:37:08Z
published: 2025-01-16T15:37:08Z
canonical: "docs.mapp.com/position-in-customer-journey"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Contacts in Campaign Lifecycle Avg

Shows on which position in percentage the campaign has been within the [customer journey](/v1/docs/customer-journey-and-attribution): 0 % = at the start, 100 % = at the end.

| Calculation | (Position in Campaign Lifecycle/ Campaign Lifecycle Contacts) / ( (Position prior to Conversion + Position in Campaign Lifecycle – Campaign Lifecycle Contacts) / Campaign Lifecycle Contacts) * 100 |
| --- | --- |

## Examples

### A) One campaign within the customer journey

Customer Journey: *Campaign A*

| Campaign | Contacts in Campaign Lifecycle Avg |
| --- | --- |
| A | 100 % |

### B) Two campaigns within the customer journey

Customer Journey: *Campaign A > Campaign B*

| Campaign | Contacts in Campaign Lifecycle Avg |
| --- | --- |
| A | 0 % |
| B | 100 % |

### C) Three campaigns within the customer journey

Customer Journey: *Campaign A > Campaign B > Campaign C*

| Campaign | Contacts in Campaign Lifecycle Avg |
| --- | --- |
| A | 0 % |
| B | 50 % |
| C | 100 % |