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      Position prior to Conversion
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      Contents

      Position prior to Conversion

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      Article summary

      Shows the position, on which the campaign was used within the customer journey prior to the achievement of the website goal. When analyzing multiple customer journeys, the value is accumulated.

      This metric is often used for filtering or calculating custom formulas, rather than added directly to an analysis.

      Example:

      Customer Journey: Campaign A > Campaign B

      Campaign

      Position prior to Conversion

      A

      2

      B

      1

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