---
title: "Position prior to Conversion"
slug: "position-prior-to-conversion"
updated: 2024-03-15T06:21:18Z
published: 2024-03-15T06:21:18Z
canonical: "docs.mapp.com/position-prior-to-conversion"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Position prior to Conversion

Shows the position, on which the campaign was used within the customer journey prior to the achievement of the website goal. When analyzing multiple customer journeys, the value is accumulated.

This metric is often used for filtering or calculating custom formulas, rather than added directly to an analysis.

### Example:

Customer Journey: *Campaign A > Campaign B*

| Campaign | Position prior to Conversion |
| --- | --- |
| A | 2 |
| B | 1 |