---
title: "Pre-Announcement - Mapp Engage: Email Tracking Consent"
slug: "pre-announcement-mapp-engage-email-tracking-consent-for-france-and-italy"
status: "update"
updated: 2026-07-02T15:32:26Z
published: 2026-07-02T15:32:26Z
canonical: "docs.mapp.com/pre-announcement-mapp-engage-email-tracking-consent-for-france-and-italy"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Pre-Announcement - Mapp Engage: Email Tracking Consent

In mid-July, Mapp Engage is introducing Email Tracking Consent, a new way to record and respect each contact's consent for email open and click tracking.

This page is an advance notice so you can understand what is changing and prepare before the feature goes live.

---

## Key Benefits

- **Contact-level tracking consent**

Record whether each contact has consented to email open and click tracking, as a single source of truth across your messages.
- **Consent respected automatically**

When a contact declines, their opens and clicks are no longer tracked, while the links in the message keep working normally.
- **Per-message override**

Enforce tracking for messages that have to be measured regardless of consent, with responsibility for the lawful basis remaining with you.

---

## How Does It Work?

- The consent state is stored in a contact attribute and evaluated when a message is sent, determining whether that message includes open and click tracking for the recipient.
- If a contact has declined, no tracking pixel is injected and their activity is not tracked.
- If no value is stored (Unknown), tracking stays on by default. This default can be switched to "tracking off" for contacts without a stored value — contact your CSM to activate this option.
- A per-message Tracking Override can enforce tracking regardless of a contact's consent state.

---

## Availability

Email Tracking Consent will be available to Mapp Engage users starting mid-July 2026. This is an advance notice — you can already read the [concept overview](/v1/docs/engage-email-tracking-consent) to understand what is changing and how to prepare, and the step-by-step guides will follow at release.