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      Prediction-based Campaigns: Re-engagement Based on Churn Probability
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      Prediction-based Campaigns: Re-engagement Based on Churn Probability

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      Article summary

      Mapp's Artificial Intelligence Assistant includes a predictive feature to better segment audiences and target them in Mapp Engage. 

      This video’s use case illustrates how an insight-led churn prevention automated marketing plan can help to re-engage your users and proactively support customer retention.

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      Find more information in the course Mapp Cloud - Mapp AI Assistant.

      Here are the steps that are mentioned in the video above.

      Step

      Where

      What

      1

      Audience > Segmentation > CI Segments

      Activate CI segment criterion Predicted churn probability - high

      2

      Audience > Segmentation > Segmentation Builder

      Create segment High Churn that includes the CI Segment criterion Predicted churn probability - high

      More information on segment creation

      3

      Create New > Message > Email Message

      Create three prepared email messages

      1. email: activity

      2. email: re-engagement

      3. email: feedback

      More information on message creation

      4

      Automations > Whiteboards

      Create recurring whiteboard

      1. step: choose Whiteboard Audience

        • select main group Master_Email

        • select segment High Churn

      2. step: add Send Email job and select the activity email

      3. step: Wait job and select one week

      4. step: add Send Email job and select the re-engagement email

      5. step: Wait job and select one week

      6. add Send Email job and select the feedback email

      More information on whiteboards

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