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Prediction-based Campaigns: Re-engagement Based on Churn Probability
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Mapp's Artificial Intelligence Assistant includes a predictive feature to better segment audiences and target them in Mapp Engage.
This video’s use case illustrates how an insight-led churn prevention automated marketing plan can help to re-engage your users and proactively support customer retention.
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Find more information in the course Mapp Cloud - Mapp AI Assistant.
Here are the steps that are mentioned in the video above.
Step | Where | What |
---|---|---|
1 | Audience > Segmentation > CI Segments | Activate CI segment criterion Predicted churn probability - high |
2 | Audience > Segmentation > Segmentation Builder | Create segment High Churn that includes the CI Segment criterion Predicted churn probability - high |
3 | Create New > Message > Email Message | Create three prepared email messages
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4 | Automations > Whiteboards | Create recurring whiteboard
|