Shows, what percentage of accesses of a process step accessed the subsequent process step or an optional step.
Calculation | Process Step Conversions / Process Step Amount * 100 |
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The fact on how the conversion is counted specifically depends on the chosen validity in the configuration of the process:
Validity "Process"
A user is counted as converted, when he accesses the subsequent process step within the visit and doesn't start the process again before he finishes it.Validity "Visit" / "Visitor"
A user is counted as converted, when he accesses the subsequent process step within the visit.
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