Process Step Conversions

Shows the number of times the following mandatory or optional process step was accessed for each process step.

For the last process step, all accesses are counted as conversions.

The fact of how the conversion is counted depends explicitly on the chosen validity in the configuration of the process:

• Validity "Process": A user is counted as converted when they access the subsequent process step within the visit and don't start the process again before they finish it.

• Validity "Visit" / "Visitor": A user is counted as converted when they access the subsequent process step within the visit.