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Product Interest Mapping
- 2 Minutes to read
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This topic describes how to identify contacts who are interested in a certain product category. This identification is based on the number of times they clicked a link category in the last six months.
This information is added to the profiles for the contacts. You can use this data for future marketing campaigns.
As an alternative, you can also create a mapping that compares the total number of clicks by different categories. Assign the order of paragraphs in an email depending on the preferred interest level of the contact.
Tab. : Example
Goal | Condition | Result |
---|---|---|
Identify contacts who are interested in garden products. | Find all contacts who clicked a link with the link category Garden at least 5 times and have clicked in the last 6 months. | Assign these contacts the value True (Boolean) in a custom attribute GardenShoppers. |
Identify contacts who are interested in sports products. | Find all contacts who clicked a link with the link category Sports at least 5 times and have clicked in the last 6 months. | Assign these contacts the value True (Boolean) in a custom attribute SportsShoppers. |
Background Information
This scenario uses the following functions.
Benefits
Create selections that are based on contact interest profiles.
Send more targeted email messages.
Show your customers the products in which you you know they are interested.
Prerequisites
Repeat these steps for each type of product you want to track.
In the Administration > Categories area, create a link category. Assign this category to links of the corresponding product type.
Example: Create a link category with the name Garden.In the Administration > Attributes area, create three new custom attributes.
Data Type
Contents
Example
Number
Stores the total number of clicks for this link category.
GardenTotalClicks
Date
Stores the date of last click for this link category.
GardenLastClickDate
Boolean
Stores whether a contact is interested in this type of product (true or false).
GardenShoppers
In the Automation area, create a whiteboard with two event-based automations.
Tab. : Automation 1: Store Number of ClicksEvent Module
Event-Based Job Module
Event: Message Link Clicked (C).
Link Category: Select the link category that you created in step 1. Example: Garden.
Job: Increase or Decrease Profile Attribute Value (C).
Contact: Use Event Parameter.
Attribute: Select the number attribute that you created in step 2. Example: GardenTotalClicks
Amount: 1
Procedure
Repeat these steps for each type of product you want to track.
In the Automation area, create a new profile-based automation with the type Mapping.
From the Target Attribute drop-down list, select the Boolean attribute that you created in step 2. Example: GardenShoppers.
Enter the following condition.
Tab. : MappingWhen
Then
${(user.CustomAttribute['GardenTotalClicks']>= 5 && ecm:between(user.CustomAttribute['GardenLastClickDate'], ecm:addInterval(date['Today'], '-6M'), ecm:addInterval(ecm:addInterval(ecm:addInterval(date['Today'], '-6M'), '6M'), '1d')))}
True
From the Default drop-down list, select False.
Click the Save button.
Select the profile-based automation and click the Activate button.
⇒ The profile-based automation is now active.Click the Apply Automations button.
⇒ Mapp Engage applies the automation to all contacts in the system. This application can take a long time. An email notifies you when the automation is finished.
You can now send messages with the link category you created in step 1. Mapp Engage uses this link category to track interests of contacts in different product groups.