Publisher

With the help of additional page parameters, you can measure the effectiveness of publishers' websites.

To create publisher page parameters, proceed as follows:

1. Log in to your Mapp Q3 account and go to Configuration > Custom Parameters > Page Parameter > Create new custom parameter.

2. Add title and select from the preconfigured dropdown list one of the predefined parameters, which are used for publisher tracking:

   • Article heading

   • Page title

   • Page type

   • Page length

   • Days since publication

   • Paywall calls

   • Content tags

   

3. Click Save to save your settings.

Settings

Article title

Pass the current article headline here.

Manual tracking

wts.push(["articleTitle", "Article heading"]);

Page title

Pass the page title here.

Manual tracking

wts.push(["pageTitle", "Title of the page"]);

Page type

Pass the page type here.

Manual tracking

wts.push(["pageType", "Type of page"]);

Page length

Pass the page length here, i.e. short, medium, long.

Manual tracking

wts.push(["pageLength", "Length of the page"]);

Days since publication

Pass the number of days since the publication of the current content here.

Manual tracking

wts.push(["daysSincePublication", "3"]);

Paywall calls

Pass the info if the user saw a paywall here.

Manual tracking

wts.push(["paywall", "1"]); // Paywall calls [1, 0]

Content tags

Pass the tags of the content here.

Manual tracking

wts.push(["contentTags", "Tags of an article"]);