---
title: "Publisher"
slug: "publisher"
updated: 2026-04-15T09:52:41Z
published: 2026-04-15T09:52:41Z
canonical: "docs.mapp.com/publisher"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Publisher

With the help of additional page parameters, you can measure the effectiveness of publishers' websites.

To create publisher page parameters, proceed as follows:

1. Log in to your Mapp Q3 account and go to *Configuration > Custom Parameters > Page Parameter > Create new custom parameter.*
2. Add **title** and select from the **preconfigured** dropdown list one of the predefined parameters, which are used for publisher tracking:

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/d8c69b35-ada4-4ca0-bb48-d5837e90906e.png)
  - Article heading
  - Page title
  - Page type
  - Page length
  - Days since publication
  - Paywall calls
  - Content tags
3. Click **Save** to save your settings.

## Settings

### Article title

Pass the current article headline here.

**Manual tracking**

```plaintext
wts.push(["articleTitle", "Article heading"]);
```

### Page title

Pass the page title here.

**Manual tracking**

```plaintext
wts.push(["pageTitle", "Title of the page"]);
```

### Page type

Pass the page type here.

**Manual tracking**

```plaintext
wts.push(["pageType", "Type of page"]);
```

### Page length

Pass the page length here, i.e. short, medium, long.

**Manual tracking**

```plaintext
wts.push(["pageLength", "Length of the page"]);
```

### Days since publication

Pass the number of days since the publication of the current content here.

**Manual tracking**

```plaintext
wts.push(["daysSincePublication", "3"]);
```

### Paywall calls

Pass the info if the user saw a paywall here.

**Manual tracking**

```plaintext
wts.push(["paywall", "1"]); // Paywall calls [1, 0]
```

### Content tags

Pass the tags of the content here.

**Manual tracking**

```plaintext
wts.push(["contentTags", "Tags of an article"]);
```