---
title: "Statistics"
slug: "push-notification-statistics"
updated: 2025-07-10T12:26:08Z
published: 2025-07-10T12:26:08Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Statistics

## Overview

Push Notification Statistics provide a summary of key performance indicators (KPIs) for mobile push messages. These metrics help you evaluate message delivery, user interaction, and campaign effectiveness, enabling data-driven adjustments for improved performance.

Event data is provided by the Apple Push Notification Service (APNs) and Google Cloud Messaging (GCM). Engage cannot verify the accuracy of this data.

### Navigation Path

*Statistics > Group Messages > Push Notifications*

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### Key Characteristics

- Statistics are only available for messages containing mobile push content.
- Metrics reflect message delivery and user behavior across devices.
- Events include:
  - Direct message clicks
  - App opens within 12 hours of sendout
- Device-specific tracking: Each contact’s activity is counted once per device.

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## Available Statistics

### Delivery Performance

Displays sendout-specific delivery statistics. Graphs can be filtered by *total* or *unique* values.

- **Delivery Rate** – Percentage of messages successfully delivered. `Delivery Rate = Delivered / Sent × 100`
- **Sent** – Total number of messages sent. `Sent = Delivered + Bounced + Skipped`
- **Delivered** – Number of successfully delivered messages (confirmed by server response).
- **Bounced** – Messages that failed to deliver due to:
  - Invalid device token
  - Device unreachable
  - Server errors
  - App uninstalled or unable to receive messages
  - Message too long

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### Recipient Activity

Tracks how users interact with push notifications:

- **Launch App** – Number of times the app was launched.
- **Open Landing Page / Deep Link / Store** – User interactions with defined links.
- **Dial Number** – Number of times the call function was triggered.
- **Dismissed** – Number of dismissed notifications.
- **Clicks** – Unique clicks on the message.
- **CTR (Click-through Rate)** – `CTR = Clicked Messages / Delivered Messages`
- **Dismiss Rate** – `Dismiss Rate = Dismissed Messages / Displayed Messages`

Only one click or dismissal is counted per user per message.