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      Qty Orders ([Attribution Model], [internal|external Campaign]), [Website Goal]
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      Contents

      Qty Orders ([Attribution Model], [internal|external Campaign]), [Website Goal]

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      Article summary

      Shows the number of orders that have been assigned to a campaign according to the attribution model.

      Looking at the naming, you can see:

      • Which attribution model is used to calculate the formula?

      • Which campaigns are included in the calculation - all, only external, or only internal?

      • To which website goal does the attribution model relate?

      Further information

      Training document Campaign configuration

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