Qty Orders ([Attribution Model], [internal|external Campaign]), [Website Goal]

Prev Next

Shows the number of orders that have been assigned to a campaign according to the attribution model.

Looking at the naming, you can see:

  • Which attribution model is used to calculate the formula?

  • Which campaigns are included in the calculation - all, only external, or only internal?

  • To which website goal does the attribution model relate?

Further information

Training document Campaign configuration