Re-engagement based on churn probability

  • 1 minute(s) read
Prev Next

This video’s use case illustrates how an insight-led churn prevention automated marketing plan can help to re-engage your users and proactively support customer retention.

Here are the steps that are mentioned in the video above.

Step

Where

What

1

Audience > Segmentation > CI Segments

Activate CI segment criterion Predicted churn probability - high

2

Audience > Segmentation > Segmentation Builder

Create segment High Churn that includes the CI Segment criterion Predicted churn probability - high

More information on segment creation

3

Create New > Message > Email Message

Create three prepared email messages

  1. email: activity

  2. email: re-engagement

  3. email: feedback

More information on message creation

4

Automations > Whiteboards

Create recurring whiteboard

  1. step: choose Whiteboard Audience

    • select main group Master_Email

    • select segment High Churn

  2. step: add Send Email job and select the activity email

  3. step: Wait job and select one week

  4. step: add Send Email job and select the re-engagement email

  5. step: Wait job and select one week

  6. add Send Email job and select the feedback email

More information on whiteboards