---
title: "Re-engagement based on churn probability"
slug: "re-engagement-based-on-churn-probability"
updated: 2024-04-25T09:08:39Z
published: 2024-04-25T09:08:39Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Re-engagement based on churn probability

This video’s use case illustrates how an insight-led churn prevention automated marketing plan can help to re-engage your users and proactively support customer retention.

[6. Churn Probability_for_sign_off](https://player.vimeo.com/video/877547948?badge=0&autopause=0&quality_selector=1&player_id=0&app_id=58479)

Here are the steps that are mentioned in the video above.

| Step | Where | What |
| --- | --- | --- |
| 1 | *Audience* > *Segmentation* *> CI Segments* | Activate CI segment criterion **Predicted churn probability - high** |
| 2 | *Audience > Segmentation > Segmentation Builder* | Create segment **High Churn** that includes the CI Segment criterion **Predicted churn probability - high** [More information on segment creation](/v1/docs/segmentation-builder) |
| 3 | *Create New > Message > Email Message* | Create three prepared email messages 1. email: activity 2. email: re-engagement 3. email: feedback [More information on message creation](/v1/docs/message-basics) |
| 4 | *Automations > Whiteboards* | Create recurring whiteboard 1. step: choose **Whiteboard Audience** - select main group **Master_Email** - select segment **High Churn** 2. step: add **Send Email** job and select the activity email 3. step: **Wait** job and select one week 4. step: add **Send Email** job and select the re-engagement email 5. step: **Wait** job and select one week 6. add **Send Email** job and select the feedback email [More information on whiteboards](/v1/docs/whiteboards) |